Thursday, January 24, 2013

Wardrobe Emergency: Style Coach to the Rescue

Meet, Katie. 

Katie circa 2010. Katie, pregnant. Katie, happy new mommy. 

Katie is a successful Physician's Assistant with a growing career,  an all American beauty with blonde hair and playful curls.
Katie had a baby about a year ago and is getting re-aquainted with her body, her budget...and her closet.
This is the story of her wardrobe dilemma.

Like many new moms, Katie fears purchasing new clothes, as her size is still shifting and her son ruins everything. She recently took a position in a well maintained Pittsford gynecology office with a fashionable staff of many other women.

Pros and Cons 

Pros: the office culture allows her- nay, ENCOURAGES her- to dress more feminine instead of the traditional, old-fashioned, white lab coat.

Cons: Katie has to think about what she wears everyday and needs to look sharp.

Style coach to the rescue! We gave Katie a Wardrobe and Hair Assessment to help her prepare for stepping into a position with confidence and poise about her.

Step 1. Wardrobe Assessment

DeClutter. Clear your wardrobe of anything you didn't like, want, or have not worn in 3 years (ONE year if you aren't having babies or major operations). For Katie, we kept a few things that she is looking forward to wearing when her body completely returns to pre-baby shape.

Toss Repeats. Sorted through needless repeats of the same items and got rid of redundancies. If you keep buying black cardigans, it's because you don't really love the other 6 you own. OR, you need to start purchasing other colors. Katie definitely had a surplus of denim that she wasn't wearing.

Identify Wardrobe Basics. We went through Andrea's Essentials Wardrobe Basics Checklist and discovered where there were gaps. This is where professional guidance helps you sort through needs V. emotional attachments.

Set Priorities. Make a wardrobe shopping list based on top priority. For Katie, clothes that she could immediately wear to the office were more important than buying her first, perfectly fit designer denim, although both were on the wardrobe basic checklist. She decided to price hunt her denim on Amazon and Ebay until she found a deal.

Balance. A structured, yet feminine, blazer dresses up designer denim. 

Priority. Katie discovers the difference between well fitted denim and decides to search out this pair online for the best price option before purchasing, 

Step 2. Hair Revamp

Katie, Before
Katie, After

Lifestyle. Choose a cut and color that are easy to maintain for your lifestyle. Katie enhances her natural blonde and chooses to embrace her natural waves in order to keep her maintenance as mininmal as possible, while still looking youthful.

Personal Style. Identify your personal style. Do you like to turn heads when you walk into a room? Do you prefer a subtle approach. Is your hair the focal point of your outfit or is your outfit, itself, the focal point?

Time and Financial Investment. Do some research about the rates you expect to pay for cut and color services and use this to create a realistic budget for yourself. Making your maintenance a PART of her monthly or bimonthly budget, keeps Katie from appearing or feeling neglected as a busy young mom. Making time for yourself means planning ahead whether you are planning hair appointments, or exercise time. BUDGET time, budget money.

Katie...young mom, young professional with relaxed, feminine, classic style.
Katie saved herself time, money and headaches by employing a style coach to do a personal image consultation that identifies her style, a wardrobe assessment, and a mini shopping lesson.

With her targeted objectives and shopping check list, she stayed within her budget and knew EXACTLY what she needed to save and shop for in the future.

Katie, on a casual day off...she stopped by to show off her latest shopping finds and fabulous curls.

Tuesday, January 8, 2013

Things My Mother Never Told Me: CURLS to the Rescue

YES, it is time to have another curly hair chat! Last year, the Curly Hair post had more action than I have ever seen before- why???

Because over 90% of the poplation has curly or wavy hair ... and most of our moms dis not know how to guide us to make it look AMAZING. We were taught to brush our hair, shampoo regularly, and pull it out of the way. 

The KEYS to amazing curls

at home: 

DO NOT over cleanse (cleanse as needed!) = prevention
DO HYDRATE, hydrate, hydrate! = treatment
DO NOT touch constantly. (Decide on the style when the hair is wet, SET, & forget. 
STOP TOUCHING it when it is drying!!!) = daily maintenance

Learn more about at home maintenance with the Purchase of Curly Girl, a guide to all you need to know about hair, by Lorraine Massey (co-owner & stylist at Devachan Salons in NYC). 

This is a GIANT sized CURLY GIRL hand the entrance way to Devachan Salon, Soho. 

at the salon: 

find a stylist that works with a lot of curly hair = experience
find a stylist that cuts curls DRY= knowledge
find a stylist that doesn't ASSUME you expect your curls to be blown out = can educate you 

This wavy hair looked straight and frizzy when she came in...

Camera shy, yet beautiful sleek any age! Never too late to learn!

added bonus: FIND A STYLIST that is a curl specialist. This means trained by CURL professionals like the DEVACHAN salon training in NYC. = next level excellence 
Requesting a "Curly Hair Styling Lesson" is one the best uses of your time and money...most curl specialists will include a mini lesson with your hair cut, but don't be afraid to ask (or pay for) extra time to take a lesson. This is information you will use for the rest of your life. 

Recently, I finished intense training with Devachan Master Stylist, Denis DiSalva (co-owner and inventor) and Master Colorist Shari Harbinger. As a DEVA inspired stylist, it is my goal to share with you little known truths behind beautiful natural hair care...and SPREAD THE GOOD NEWS for all those lost curly girls out there who have been going at this thing trial-and-error since childhood. 

Annalise & Denis showing off their eager pupil. 
Denis explains the dry cut, the similarities and differences to cutting straight hair. 
Hard at work practicing on freshly highlighted curls, PINTURA style. 

My beautiful cut & color model- a joy!! Her curls were completely gone on her ends (from over chemical processing) before we began her transformation.  

To learn more about my exciting trip to Devachan NYC, read my Fusion Salon blog @ !


Follow by Email