Tanvi Asher has outdone herself again. Owner and designer of Peppermint, known as the go-to dress boutique on Park Avenue, Asher has no time to bask in the glow of last year’s successes.
Moving on to her second annual fashion show, Asher will not only be displaying Peppermint’s her ready-to-wear clothing line; she will also be debuting a line of custom made bridal designs called Asher Bridal.
Peppermint’s Spring 2014 fashion show Sewn Seeds will showcase Asher’s latest work, local designer Josean Vargas’ new evening wear collection, exclusive prom and formal wear available at Treasure Trove Vintage, as well as appearances from One Dance Co. of Rochester.
Last year the Sewn Seeds was funky and educational with intermittent videos introducing Rochester to each designer and their behind-the-scenes design process. Shop Peppermint followed fashion show tradition, showcasing spring/summer ready-to-wear designs that were not yet available for purchase. Rochester retail customers, unaccustomed to fashion industry protocol, were eager to purchase and disappointed with the wait time. Rising to the occasion, Asher revamped her process for this year. She says,
“Last year people wanted to buy everything that they saw immediately. So, this year, it’s all here already. Everything you see on the runway [in the Peppermint ready-to-wear line] is in the store, ready for customers.”
Shop Peppermint boutique boasts of its own vintage-inspired private label and carries jewelry by local various designers.
This year’s Sewn Seeds show will be hosted Sunday March 30 from 2-6pm at the urbanite, hipster hot spot, Good Luck restaurant. (Yet, again, Asher keeping her young, trendy shoppers in mind.) The show will also feature a silent auction with a sample dress from each participant (three total). Proceeds from the auction will benefit Girls Rock! Rochester and Verona Street Animal Shelter. Tickets are available at http://inspiredtable.restaurantgoodluck.com and Peppermint. More information available http://www.shop-peppermint.com